Resume

About Me

My name is Kaila Marcus, and I am currently searching for a full-time job or internship opportunity post graduation. My lifelong passion for writing and strong opinion on the oxford comma led me to pursue a Bachelor of Arts in Public Relations and certificate in New Media. I was also driven to intern at two nonprofits, work as an agency copywriter for a popular Atlanta coffeehouse, guest write for the Institute for Public Relations and intern at a wedding photography company. I am well-versed in short-form and long-form writing, and I describe myself as diligent, detail-oriented and a great team player.

Experiences

Copywriter at Talking Dog Agency
(September 2020 – May 2021)

  • Brainstorm campaign and social media ideas for Twitter, Facebook and Instagram as well as taglines/ slogans for our client
  • Promote distinctive brand voice and positioning through all long-form copy, short-form and social media copy
  • Work with our team’s art director to create copy for graphics
  • Collaborate with our team’s PR specialist to write interview copy on behalf of our client in addition to editing press releases and other copy
  • Exceeded client’s past post engagement on Instagram by 60 percent on average (key posts reached up to 375% more engagement)
  • One of nine copywriters chosen from over 140 applicants

Social Media Intern at Extra Special People, Inc.
(May 2020-August 2020)

  • Made timely and relevant posts and stories to support the messages and activities of ESP through Instagram, Facebook and LinkedIn via Creator Studio (26,993 combined followers on social media)
  • Created graphics for social media promotions and events
  • Employed creative writing skills to create weekly blogs featured on ESP’s website
  • Used a DSLR camera to capture photos and video footage at events and upload them online
  • Demonstrated a strong attention to detail when editing photos of daily activities using Adobe Lightroom

Communications Intern at SNACK & Friends, Inc.
(June 2019 – December 2019)

  • Used research and writing skills to create and edit weekly blogs posted on SNACK*’s website
  • Utilized graphic design skills to create event invitations and package inserts for company products
  • Collaborated with a web developer to make SNACK*’s website more user-friendly and visually appealing
  • Employed editing skills to write and revise grant proposals

Sales Associate at Aeropostale
May 2018 – August 2018)

  • Exercised customer skills by working at the register and greeting customers at the front of the store
  • Contributed to daily functions of the store by opening dressing rooms for customers, organizing clothing displays and closing out registers at the end of the day

Publications

Guest writer for the Institute for Public Relations

  • Chosen by the CEO of IPR to write a blog for its weekly research letter
  • Conducted primary and secondary research before crafting a 1,000-word blog piece on unpaid internships and their role in perpetuating the cycle of inequality in the PR field
  • Link to blog: https://instituteforpr.org/unpaid-internships-and-inequality-in-public-relations/

Tom Hagley’s textbook, Public Relations Playbook, chapter 15

  • Conducted primary and secondary research in order to create an infographic about internship inequality in the PR field
  • The graphic was published in a textbook section discussing the legality and morality of unpaid internships and how they create disparities in the job market

Education and Involvement

BACHELOR OF PUBLIC RELATIONS, GRADUATED MAY 2021

NEW MEDIA CERTIFICATE

University of Georgia |  August 2017-May 2021

  • 3.95 GPA
  • Dean’s list: 8 semesters
  • Member, Gamma Sigma Sigma Service Sorority | 2017-2021
  • Staff Writer, Her Campus at UGA | 2018-2019
  • Member, PRSSA | 2017-2021
  • Mentor, Shop With A Bulldog | 2018

Relevant Courses:

Grady College: ADPR Research, Insights and Analytics, Foundations of Graphic Communication, Intro to Public Relations, Public Relations Management, Public Relations Communication, Journalism Writing, Principles of Marketing, Advanced Graphics of Communication, Public Relations Campaigns and Law of Mass Communication

New Media Institute: Intro to New Media, New Media Production and New Media Topics and New Media Capstone

Relevant Projects:

PR Campaigns: Worked on a team to improve barriers to entry in the PR field for diverse individuals. We conducted research, contacted one hundred PR firms about creating paid internships, emailed over fifty high schools about a PR club concept we developed, made a LinkedIn group for students and professionals to network (now has 260 members) and created an educational video and various infographics on diversity in PR

New Media Capstone: Served as the content lead and copywriter in a group of five students to revise the Athens Creatives Directory’s WordPress website with the goal of making the site more user-friendly, increasing SEO and expanding its functions by adding a forum, FAQ page, event calendar etc.

ADPR Research: Worked with three other students to conduct a Qualtrics survey on the coffee preferences of over one hundred college students and then analyzed the data and wrote a report summarizing our findings

Publications

Guest Writer for the Institute of Public Relations

  • Chosen by the CEO of IPR to write a blog for its weekly research letter
  • Conducted primary and secondary research before crafting a 1,000-word blog piece on the importance of unpaid internships and their role in perpetuating the cycle of inequality in the PR field
  • Link to blog: https://instituteforpr.org/unpaid-internships-and-inequality-in-public-relations/

Skills

  • AP style
  • Microsoft Office (Word, OneNote, Outlook & PowerPoint) and Google Suite (Docs, Mail, Chat, Drive, Forms, Calendar, Hangouts & Slides)
  • Canva and Procreate
  • Asana and Slack
  • WordPress
  • Basic proficiency of Adobe InDesign, Illustrator, Spark and Lightroom
  • Basic proficiency of HTML/CSS
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